Virtual CFO & Practice Advisory — Sedona, Arizona

Your Practice Deserves
a CFO-Level Partner

Sedona Advisory Group, LLC brings financial clarity, strategic leadership, and business credit expertise to private medical practices — without the cost of a full-time CFO.

Request a Practice Evaluation See Our Services
Who We Serve

Built for Private Practice Owners

We work exclusively with doctors who own or are building private practices — not hospital systems, not large groups. Your practice is a business. We treat it like one.

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Optometrists
O.D. practice owners ready to build financial clarity, grow profitably, and exit on their own terms.
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Ophthalmologists
Surgical and medical practices requiring CFO-level oversight across complex revenue streams.
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Private Medical Practices
Any private practice across 161 specialties that needs financial leadership without a full-time CFO.
Our Services

Six Ways We
Strengthen Your Practice

Every service is delivered personally by Tom Hlusak — not handed off to junior staff. You get direct access to decades of private practice advisory experience.

01
Virtual CFO for Private Practices
Monthly financial oversight including cash flow management, KPI tracking, financial reporting, tax planning coordination, and direct advisory access. All the value of a CFO at a fraction of the cost.
02
Practice Evaluation
A comprehensive assessment of all nine leadership areas of your practice — finance, operations, revenue, marketing, staffing, technology, compliance, strategy, and leadership. Written report + 90-day action plan.
03
Business Credit Profile Improvement
Systematically build and improve your practice's business credit with Dun & Bradstreet and other bureaus. Increase borrowing capacity, reduce interest costs, and access capital when you need it.
04
Tax Strategy & Minimization
Proactive tax planning coordinated with your CPA to legally minimize your tax burden. Entity structure review, deduction strategy, retirement planning, and year-round advisory — not just April preparation.
05
Business Coaching & Advisory
Strategic guidance for practice owners at every stage — from early ownership through partnership, expansion, and exit planning. Leadership development, decision support, and accountability partnership.
06
AI Integration Consulting
Practical AI implementation for private practices — patient communication, lead generation, staff efficiency, and reporting automation. Real tools that save time and grow revenue without replacing your team.
Start Here

Request a Practice
Evaluation

The Practice Evaluation is the fastest way to understand exactly where your practice stands — and what to do next. Most practice owners discover 3 to 5 significant opportunities they had not previously identified.

✓
Review of all nine leadership and business areas
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Written report with specific findings and priorities
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90-day action plan with clear next steps
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Direct debrief call with Tom Hlusak
✓
Identifies tax, revenue, and credit opportunities
✓
One-time fee — no ongoing commitment required

Three Ways to Get Started

📞 Call Us Directly
928-496-1445
📅 Schedule a Free Discovery Call
No obligation
🤖 Our AI Advisor Follows Up
Answers questions & qualifies fit
Tom personally reviews every inquiry and responds within one business day
Schedule Your Free Call →
The Nine Hats of Optometry
Our Books

The Nine Hats
of Optometry

How Private Practice Owners Build Stability, Profitability, and Freedom. The foundational business leadership guide for O.D. practice owners — written by Tom Hlusak from decades of practice advisory experience.

Paperback
$47.97
Hardcover
$89.97
Order the Book → Free Consultation
Coming 2026

The Fourteen Hats of Ophthalmology

The next volume in the series — a complete business leadership framework written specifically for ophthalmologists and surgical practice owners.

Cover & Details Coming Soon
About Tom Hlusak

Decades of Private
Practice Advisory

Thomas A. Hlusak, MBA is the founder of Sedona Advisory Group, LLC and Sedona Business Group. He has spent his career working with private practice owners across 161 medical specialties, helping them build financial clarity, operational strength, and practices worth owning — and worth selling.

"Most doctors are trained to be excellent clinicians. Very few are trained to be excellent business owners. That gap is where I work — and closing it changes everything for a practice."
— Thomas A. Hlusak, MBA · Founder, Sedona Advisory Group, LLC · Sedona, Arizona
Thomas A. Hlusak, MBA
Thomas A. Hlusak, MBA
Founder · Sedona Advisory Group, LLC
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MBA — Business LeadershipDecades of advisory experience across 161 medical specialties
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Published AuthorThe Nine Hats of Optometry · The Fourteen Hats of Ophthalmology (2026)
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Sedona Business Group LLCParent company of four specialized advisory and technology firms
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AI Integration PioneerFounder of Sedona AI Vision, Inc. — AI tools for agencies and practices
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Sedona, ArizonaServing private practice owners nationally via virtual advisory
Get in Touch

Let's Talk About
Your Practice

Ready to get clarity on where your practice stands? Request a practice evaluation or reach out directly. Tom responds personally to every inquiry.

📧
Email
optometry@sedonaag.com
📞
Phone
928-496-1445
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Location
Sedona, Arizona
Request Your Practice Evaluation →