9
Now Available — New Release 2026

Built for the O.D.
Who Owns a Practice
and Means Business

You spent years mastering optometry. Now master the business of owning a practice. The Nine Hats of Optometry gives O.D. practice owners the leadership framework that clinical school never covered — and that your practice needs right now.

Thomas A. Hlusak, MBA — Sedona Advisory Group
Order Your Copy Today
Paperback
Hardcover
The Nine Hats of Optometry
New
Release
2026
Inside the Book

Nine Leadership Roles.
One Thriving Practice.

Every private practice requires its owner to wear nine distinct hats. This book teaches you to wear each one well.

👔
Hat 1
CEO — Leadership
Setting vision, making decisions, and leading your team with clarity and purpose.
⚙️
Hat 2
COO — Operations
Patient flow, scheduling systems, and the daily rhythms that determine profitability.
💰
Hat 3
CFO — Finance
Understanding your numbers, controlling costs, and building financial resilience.
📈
Hat 4
CRO — Revenue
Maximizing collections, identifying revenue leaks, and building sustainable income.
📣
Hat 5
CMO — Marketing
Attracting new patients, building referrals, and growing your practice reputation.
👥
Hat 6
CHRO — People
Hiring, training, and retaining the team that delivers your patient experience.
💻
Hat 7
CIO — Technology
EHR systems, AI tools, and technology decisions that improve care and efficiency.
⚖️
Hat 8
CLO — Compliance
HIPAA, billing compliance, and the legal obligations every practice owner must manage.
🎯
Hat 9
CSO — Strategy
Long-term planning, exit strategy, partnership, and building a sellable practice.
The Nine Hats of Optometry — copies
Who This Book Is For

Written for the O.D.
Who Runs the Show

This is not a book for O.D. students. It is written for practicing optometrists who have earned the right to own their practice — and now want to run it with the same excellence they bring to patient care.

2–10 years into private practice

You know the clinical side. Now you need to master the business side.

Considering partnership or ownership

Understand what you are taking on before you sign anything.

Planning your exit or retirement

Build a practice worth selling — on your timeline, at your price.

Feeling financially unclear

You work hard but are not sure where the money goes. This book explains it.

Sedona Advisory Group

Built for Optometrists —
Work With Tom Directly

The book gives you the framework. Our advisory services help you implement it in your specific practice.

🔍
Practice Evaluation
A comprehensive review of all nine leadership areas of your optometry practice. You receive a detailed written report with findings, priorities, and a 90-day action plan — plus a direct debrief call with Tom.
Schedule Your Free Call
Call us directly · or schedule a free discovery call below · Our AI assistant will coordinate your evaluation, answer questions, and make sure you are matched to the right service
📊
Virtual CFO Service
Most O.D. practice owners are leaving money on the table every single month — not because they are not working hard enough, but because no one is watching the numbers with them. A Virtual CFO gives you ongoing financial oversight, cash flow clarity, KPI tracking, and a trusted advisor in your corner every month. This is the service that turns a good practice into a financially strong one.
Ongoing Virtual Partnership
Monthly advisory · Tailored to your practice · Schedule a free call to explore fit
💳
Business Credit Profile
Analyze and systematically improve your practice's business credit profile with Dun & Bradstreet and other bureaus. Increase borrowing capacity and reduce interest costs over time.
By Consultation
Assessment + ongoing improvement program
Free 15-Minute Consultation

Let's Talk About
Your Practice

Fill out the form and our team will contact you to schedule a brief call. We will ask a few questions to understand your practice, then Tom will personally follow up with you.

No obligation — just a conversation
15 minutes with Tom Hlusak directly
We will identify your highest-priority area first
Available via Zoom, phone, or Loom call

Request Your Consultation

We will respond within one business day to schedule your call.

For optometry practice owners only. Your information is never sold or shared.
About the Author

Thomas A. Hlusak, MBA

Founder of Sedona Advisory Group, LLC and Sedona Business Group. Tom has spent decades working with private practice owners across more than 160 medical specialties, helping them build financial clarity, operational strength, and practices worth owning — and worth selling.

"The O.D. who owns a private practice carries more responsibility than most people realize. You are a clinician, an employer, a business owner, a financial decision-maker, and a strategist — often all before noon. The Nine Hats of Optometry is for every doctor who is ready to lead their practice as well as they practice their craft."
— Thomas A. Hlusak, MBA · Founder, Sedona Advisory Group · Sedona, Arizona

Sedona Advisory Group is headquartered in Sedona, Arizona, and serves private practice owners nationally. Services include virtual CFO advisory, practice evaluations, business credit improvement, and strategic planning.